ABOUT THE SOCIAL ARENA
Wedding and event planning can be a daunting undertaking. There are timelines, schedules, inspirations boards, vendor teams, not to mention the fun parts like designing your tablescape and selecting the perfect meaningful details, all while managing expectations and feelings and ensuring your guests have a great time while staying on budget.
Whether you’re planning a massive wedding for hundreds, an intimate birthday dinner, a bridal shower, launch party, or work event, The Social Arena can help guide you with personalized event tips and advice fit for whatever you’ve got planned.
We help individuals and businesses create event experiences and connect people with the best resources to make everything from meetings to celebrations more memorable.
ABOUT OUR FOUNDER
Nicole Arena hails from NY and spent several years working in luxury fashion buying for companies including Saks, Prada and Louis Vuitton before she turned her attention to events. She began her career working for the world renowned luxury event planner Mindy Weiss and then founded her own LA-based boutique event firm Nicole Arena Parties.
As a go-to expert on all things wedding and events-related, she noticed she would get endless questions whenever anyone learned about her job. A natural connector, Nicole is always offering up vendor referrals, budget tips, scheduling advice and design ideas. Since everyone is attached to their devices, Nicole realized that in such an increasingly streamlined world, there should be an easier, more centralized resource for people wanting to connect with luxury event planners.
The name The Social Arena is not only a playful nod to Nicole's last name, but also the differentiating factor in what we do. As a planner for over a decade, Nicole has produced hundreds of events and now wants to share what she has learned with people who can’t always book a full service luxury planner.
OUR MISSION
The Social Arena offers several ways to interact with talented event professionals who can offer guidance on design, budgets, schedules, vendor referrals and spot recommendations. We connect hosts with everything they need to execute exceptional events for all occasions.
We seek to create a sense of community online and IRL for people to be inspired, educated and excited to plan their own events.